Public Relations · Brand Development
Employee Engagement · Crisis Communications
It is a new brand world...
...where your brand is your most valuable asset.
Conveying the right brand personality to the right audiences at the right time takes skill,
planning and great ideas. More importantly, a smart strategy absolutely must start with an intimate
understanding the brand from your market's perspective and knowing your audience inside and out.
Whether your target is customers, employees, investors, or other stakeholders, the same rules apply.
Christina Divigard
Communications strategist,
Global/regional brand development, corporate communications and reputation management
Christina is an innovative and creative communications expert with more than 15 years' B2B and B2C experience managing influential public relations, strategic communications, and brand-building programmes.
Specialties include managing issues, reputation, and crises, as well as creating public relations and promotional marketing programmes for increasing brand awareness.
The hallmark to Christina's approach lies in assembling a unique team of specialists for each project with the expertise to develop the right integrated solution, including marketing, advertising, communications, promotions, community/social engagement, and interactive strategies.
Global strategy, local communications
Christina's approach is built on the premise that corporate communications success -- whether on a local, regional or global scale -- requires cooperation, collaboration and solid, effective relationships with all stakeholders, from CEOs to tacticians. As a trusted advisor and partner, Christina has earned a reputation for not only being a team player, but also for building and managing teams and partnerships that get things done.
Calm Under Fire
Calm under fire and a natural leader, coach and manager, Christina is a confident, thoughtful decision maker with a flair for deconstructing problems and creating innovative solutions in short order. Whether taking advantage of a monumental opportunity or fighting the fires that often come with crises or challenging operating environments -- a thoughtful and deliberate strategy that is quickly implemented is critical.